Branding and Identity

What is Branding and Identity?

Brand identity is the face of a brand. A brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas.

Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward- and inward-facing.

How?

1- We analyze feedback from many sources to better meet the needs of your consumers.

2- Our team crafts your identity to resonate with your consumers on a deeper level.

3- We’re masters of narrative, getting your brand story out there to position your business effectively.

Our branding services include:

• Development of a Brand Brief
• Logo Design
• Development of Brand Elements: Fonts, Colors and Other Graphical Images
• Creation of a Brand Style Guide: Standards and Guidelines
• Creation of Key Messages, Elevator Pitch, Taglines, and Core Values Statements